Product Designer
Selected Work
Problems I’ve Solved
01 / Ecommerce
Curaleaf E-Commerce Redesign
UX Design & Service Blueprinting
A redesigned promo experience that drove 60% average engagement in testing.
View Case Study
02 / Design Systems
Vans Floor Set Design System
UX Design & Interaction Design
Replaced a manual InDesign workflow with a Figma system built for speed.
View Case Study
03 / Portfolio & Systems
Shady Lane Portfolio Build
Design Systems & AI Direction
A design system, production site, and deployment shipped solo by directing a team of AI tools.
View Case Study[02]The Origin Story
Station No. 1. Where I spent countless hours learning to listen before entering tech.
“I spent seven years behind a barber chair, learning that great experiences come from listening closely.”
People don't always know how to articulate their frustrations. Behind the chair, they might say “just clean it up a bit” when they actually want to feel confident for an interview. In product design, they might ask for a new button when what they actually need is a completely redesigned information architecture.
Today I bring that same listening rigor and obsessive attention to detail to digital products. I design clean, highly intentional systems that make complex, messy workflows feel clear and effortless.
[03]How I Work
Listen First
Uncover the real intent. I interview users and operators, mapping existing behaviors before opening design files.
Systems Thinking
Every component belongs to a larger ecosystem. I design robust schemas and patterns that scale effectively.
Sweat the Details
The spacing, the microcopy, the cutting edge. A fraction of an inch really does matter. Details separate good from exceptional.
Measure Impact
A design only succeeds if it moves real business metrics and reduces human friction. I validate continuously with data.
[04]Craft Inventory
Equipped to guide projects from a blank file to a shipped build.
I work comfortably mapping complex systems and coordinating across disciplines with engineers to ensure intent never gets lost in translation.
Design
- Product Design
- Interface Architecture
- Design Systems
- Prototyping (Figma)
- Interaction Design
Research
- User Observation
- Interview Synthesis
- Heuristic Audits
- Usability Testing
- Service Mapping
Strategy
- Product Frameworks
- Feature Prioritization
- Competitive Landscapes
- Workflow Blueprinting
- Handoff Orchestration
[05]Get In Touch
Let's work on your problem.
I am currently taking on freelance design contracts, service blueprints, and ongoing advisory roles. If you have a complex problem to untangle, I'd love to know.
Direct Email
eddy@shadylaneux.com