About

I cut hair for seven years before I designed a single interface.

Turns out the job was never really about the haircut. It was about figuring out what someone actually needed, even when they couldn't quite say it.

That's where I learned product design, long before I had the title.

That's still the job. Just with Figma instead of clippers.

I like systems that make something complicated feel simple, and I sweat the details most people never consciously notice.

Eduardo Fernandes at his studio in New York

Photographed at my studio in New York, 2026.

Listen First
Understanding the real problem before solving
Systems Over Screens
Building scalable foundations, not disposable screens
Details Matter
The things people feel but can't name
Measure What Matters
Design decisions backed by impact

When I'm not designing, I'm usually at the beach, riding my bike, or exploring the city with my beloved chihuahua.

Laughing
Sedona
Dog Beach
Cliff
Aquarium
Dog Bag
Golden Gate
Dog Beach
Dog Bag
Laughing
Sedona